An ecommerce report
Download a new ecommerce study to see how today’s retailers are dealing with increasing privacy regulations. The state of in-session marketing 2023 ecommerce report is an inaugural report produced by Session AI, formerly ZineOne. It includes survey data from Vanson Bourne research firm, as well as commerce trends from over 100M ecommerce sessions and the impact of in-session marketing on purchase conversion rates.
of visitors are anonymous.
of retailers agree that real-time site conversions will be essential when third-party cookies are gone.
of retailers say targeted promotions are harder to achieve amid increasing data privacy regulations.
conversion rate lift (percentage increase) for anonymous visitors with in-session marketing.
Brands are concerned with how privacy regulations will impact their ecommerce business. The study states that 93% of ecommerce decision makers agree that ecommerce personalization will become more difficult once third-party cookies are phased out — and 97% say that real-time site conversions will be essential when third-party cookies are gone.
Ecommerce sites are dealing with decreasing access to consumer data due to increasing privacy regulations and the decline of third-party cookies. 99% of senior decision makers agree that ecommerce needs to undergo a transformation.
Stacey Eddy
Senior director of ecommerce, KEEN
Vince Caporusso
Pricing & promotional insights, Advance Auto Parts
Suzanne Scott
Senior vice president of digital, Tailored Brands
Dave Raggio
Former sr. director, digital marketing, The North Face
