No two customers are identical. Neither are two visits of the same customer. By leveraging ZineOne’s machine learning insights, the retailer was able to intelligently segment their visitors within five clicks to optimize conversions. Knowing who will buy, won’t buy, or is on the fence helped them deliver the right product recommendations or promotional offers at exactly the right time.
  

Results:  

 
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+20%
Lift in revenue per visitor
    
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+45%
Lift in conversion rate
   
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+88%
Reduction in margin loss
 
 
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... ZineOne delivered a customized and comprehensive solution demonstrating a strong understanding of our use case. We plan on leveraging ZineOne’s real-time behavioral modeling expertise to better target and personalize the promotional experience for our customers. Looking forward to the benefits that this partnership will unlock for our business.

 

— Vince Caporusso
Pricing & Promotional Insights, Advance Auto Parts

When we reached out to ZineOne, we were looking for a new solution which would enable us to leverage in-session marketing technology to drive conversion without diluting, or cheapening, our brand messaging. Through our partnership with ZineOne, we’ve been able to achieve extremely positive results, almost immediately after we launched, in both revenue as well as valuable insights into our customers’ behaviors...

— Stacey Eddy
Senior Director of eCommerce, KEEN